Fanny Rannaud

I build and implement sustainable and impactful strategies while leveraging my background and expertise in marketing and communications.

Educated in sciences and digital communications/marketing, I've worked 10+ years of professional in digital agencies and NGOs.
My expertise includes:
- Strategic and operational skills in sustainable marketing with B2B and B2C brands
- Creation and implementation of CSR strategies with internal/external stakeholders
- Experience in both local & international projects
- Organization of workshops based on collective intelligence to raise awareness, such as Digital Collage and Climate Fresk.

I use the B Lab Impact Assessment (BIA) together with the Sustainable Development Goal Action Manager tools to analyse the impact of a company/brand, measure the contribution to the UN Sustainable Development Goals and define risks and opportunities on the short, medium and long-term based on tailored impact indicators. Final deliverables can go from strategy building, reporting to eventually B Corp certification.

I am deeply convinced that marketing should change to become sustainable and consistent with the current ecological and social challenges. Therefore, I also teach since 2017 at the University of Geneva and provide trainings in sustainable marketing & communications.