Naoko Felder-Kuzu

Naoko Felder-Kuzu


I work in the intersection of money and purpose for the last 20 years as a consultant, entrepreneur, author and connector in the area of microfinance, social entrepreneurship and impact investments.

I was born in Japan, raised in El Salvador and Guatemala, and live in Switzerland since 1988. Working with asset managers, foundations and social enterprises in both developed and developing countries has given me a broad perspective in understanding problems and providing solutions.

I am passionate about 1) assisting businesses to discover and bake the purpose/impact in their DNA, 2) advocating a much more effective use of resources, especially capital and 3) promoting innovative social/business models that provide sustainable solutions to global challenges. These all tie into the B Corp movement!

I have been committed to this movement since 2015 as a member of the B Lab Europe advisory board and now as a B Leader.  Why? It is all about making businesses better, responsible and sustainable. How? By measuring what matters, improving how we create value and work with our stakeholders (workers, community, customers and environment) while improving accountability and transparency. Join us!



  • Mission alignment

  • Baking impact in the companies’ DNA (integrating impact management in core business)

  • Advisory on impact investments

  • B Corp Certification/BIA

  • Connecting people/organizations for exponential impact

  • Social Impact

  • Coaching/Mentoring

  • Languages: English, Spanish, Japanese


Über uns

B Lab, eine gemeinnützige Organisation, die eine globalen Bewegung von Menschen unterstützt, die ihren Unternehmergeist nutzen, um Positives zu bewirken.

Globale Website:


Rue de Lyon 77,

1203 Genf

+41 22 510 26 80


Genf : +41 22 510 26 80

Zurich : +41 44 500 39 01

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